Art Direction  I  Photography I  Social Content

Brief:

Create social imagery to raise awareness in the US market.

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@InnisfreeUSA social imagery is intended to attract a millennial audience and to build knowledge about K-beauty.

We provide content that’s more closely visually aligned with top beauty influencers than corporations.

In this new approach, consumers will follow the brand not only as fans but in seeking guidance and information about the latest hints, tips, tricks and looks from the beauty world.

As an influencer, Innisfree is an aspirational “in-the-know” friend that is guiding its followers into the world of K-beauty and Korean skincare.

Photography by Lara Jade