Art Direction I Webdesign I App Design I Event I Film I Communication
Brief:
Excite New York City with Ferrari's 70th anniversary.
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The teaser video, site and even the design of each display of this Ferrari scavenger hunt are designed to garner social presence for the brand as well as inform guests of the brands heritage. 70 Ferraris were placed in various manhattan locations, encouraging tourists and locals alike to discover the models and their history. The public could find the locations with a geo targeted/map web design, check into locations and post to social to redeem prizes. After the sun sets, users are able to use the site to adjust the lights on manhattan spires, to various hues of red.