Branding I Packaging I Webdesign
Brief:
Create an experience for users to inform the products benefits, and differentiate its position in the marketplace.
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With a split screen web experience, viewers have an immediate grasp on the newest technology in nail polish: the world first permanent color changing. The visual identity and package design are designed to imitate duplicity, with a bisected type treatment and a a split screen web experience communicates the lasting tonal shift the product delivers.